How many people is a lot of people on the Internet? If your business depends on scale and numbers of site visitors, you're missing out on a huge opportunity if you are limited to one language.

Here are the facts:

* 63% of the world's on-line population doesn't speak English.
* By targeting the top 10 internet languages you can reach 1,444,362,506 people, 83% of everyone on the web.
* China and Japan are among the fastest online audiences with 479,629,713 million people accessing the internet in those two countries alone (there are 478,442,379 English speaking internet users)
* The Arabic speaking web grew 1,908% from 2000-2009 compared to 237% growth of the English speaking web.
* Did you know you could reach an additional 73,052,600 internet users by translating your content into Portuguese?

Fortunate for Drupal, the road to internationalization and localization are rather straightforward, but you need to have a strategy in place from day one. This session will discuss the many moving parts involved in creating a multilingual website. We will also look at the business advantages and challenges involved in going international, as well as some solutions. You will learn what Drupal can do (and what it can't), and you will get to see how one company, ICanLocalize.com, is changing the game by lowering the cost and effort involved in owning multilingual content and addressing the other 9 (or more) top languages on the web.


This movie is part of the collection: Community Video

Audio/Visual: sound, color
Keywords: DrupalCon 2010; education; entertainment; library; marketing; media; non-profit; Intermediate; Advanced; Expert

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